Book
Rework
Published by Crown Business, New York
ISBN 9780307463746
Bib Id 1416929
Copyright 2010
Edition 1st ed.
Description vii, 279 p. : ill. ; 22 cm.
More Details
Leader
03857cam a2200373 a 4500
LCCN
2009-036114
ISBN
9780307463746 (hbk.) : $22.00
0307463745
Call #
658 F
Author
Title
Rework
Edition
1st ed.
Copyright Date
2010
Description
vii, 279 p. : ill. ; 22 cm.
Note
Spine title.
Bibliography
Includes bibliographical references.
Contents
First -- The new reality -- Takedowns -- Ignore the real world -- Learning from mistakes is overrated -- Planning is guessing -- Why grow? -- Workaholism -- Enough with "entrepreneurs" -- Go -- Make a dent in the universe -- Scratch your itch -- Start making something -- No time is no excuse -- Draw a line in the sand -- Mission statement impossible -- Outside money is plan Z -- You need less than you think -- Start a business, not a startup -- Building to flip is building to flop -- Less mass -- Progress -- Embrace constraints -- Build half a product, not a half-assed product -- Start at the epicenter -- Ignore the details early on -- Making the call is making progress -- Be a curator -- Throw less at the problem -- Focus on what won't change -- Tone is in your fingers -- Sell your by-products -- Launch now -- Productivity -- Illusions of agreement -- Reasons to quit -- Interruption is the enemy of productivity -- Meetings are toxic -- Good enough is fine -- Quick wins -- Don't be a hero -- Go to sleep -- Your estimates suck -- Long lists don't get it done -- Make tiny decisions -- Competitors -- Don't copy -- Decommoditize your product -- Pick a fight -- Underdo your competition -- Who cares what they're doing? -- Evolution -- Say no by default -- Let your customers outgrow you -- Don't confuse enthusiasm with priority -- Be at-home good -- Don't write it down -- Promotion -- Welcome obscurity -- Build an audience -- Out-teach your competition -- Emulate chefs -- Go behind the scenes -- Nobody likes plastic flowers -- Press releases are spam -- Forget about the Wall Street journal -- Drug dealers get it right -- Marketing is not a department -- The myth of the overnight sensation -- Hiring -- Do it yourself first -- Hire when it hurts -- Pass on great people -- Strangers at a cocktail party -- Resumés are ridiculous -- Years of irrelevance -- Forget about formal education -- Everybody works -- Hire managers of one -- Hire great writers -- The best are everywhere -- Test-drive employees -- Damage control -- Own your bad news -- Speed changes everything -- How to say you're sorry -- Put everyone on the front lines -- Take a deep breath -- Culture -- You don't create a culture -- Decisions are temporary -- Skip the rock stars -- They're not thirteen -- Send people home at 5 -- Don't scar on the first cut -- Sound like you -- Four-letter words -- ASAP is poison -- Conclusion -- Inspiration is perishable.
Summary
"Rework" shows you a better, faster, easier way to succeed in business. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
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Added Author
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