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ISBN#9780230103733
BIB ID#1497280
Call# 302.2 B

The objects of affection

0
Author
Publisher
New York : Palgrave Macmillan, 2010.
Subjects
Description
xiii, 198 p. : ill. ; 21 cm.
Summary
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

Reviews and Notes

Summary/Annotation ->  In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

Availability

LocationCall Numbersort iconItem TypeVolumeBarcodeStatus
Central Adult Non-Fiction302.2 BAdult Trade Paperback0228546888931Available

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$a Semiotics and popular culture
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$a Includes bibliographical references (p. [185]-109) and index.
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