Summary/Annotation -> Are you just playing--or playing to win ? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success-- where to play and how to win . The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win? * What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.
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121226s2013 mau 000 0 eng
$a 9781422187395 (hbk.) : $c $27.00
$a 201301081558 $b jkim $c 201212270915 $d gbasu $y 201212261134 $z jlin $w ANFJan13.dat $x 32
$a DLC $c DLC $d NjBwBT
$a 658.4/012 $2 23
$a 658.4012 L
$a Lafley, A. G. $q (Alan G.)
$a Playing to win : $b how strategy really works / $c A.G. Lafley and Roger L. Martin.
$a Boston : $b Harvard Business Review Press, $c c2013.
$a Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
$a Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
$a A Jan13
$a Procter & Gamble Company.
$a Strategic planning.
$a Success in business.
$a Organizational change.
$2 BISAC $a BUSINESS & ECONOMICS / Management^BUSINESS & ECONOMICS / Strategic Planning^BUSINESS & ECONOMICS / Organizational Behavior
$a Martin, Roger L.
$a VTLSSORT0080 0100 0200 0201 0400 0820 0990 1000 2450 2600 2630 3000 5050 5200 5990 6100 6500 ******************* 9950 9992